Online advertising in a youth landscape
In campaign this month there was a section looking at online advertising and whether people actually pay attention to them. There were various stats looking at how online banners are proven to increase sales, and yet I couldn’t help thinking – are they missing the point?
- Posted 22 Jan 2009 ★ Permalink
The Come Down; the decline of London’s club scene
Whistles blown over-enthusiastically in your face at bus stops, plastic beer cups getting wedged onto your shoe, disheveled people hiding behind sunglasses on the Central Line at 7.00am on Saturday morning; like it or not, London is the clubbing capital of Europe, with its name in flashing strobe lights.
During the 90s, the London rave scene emerged proudly from dank, unstable warehouses to populate plush, high-watt mega-clubs. Clubbers were embraced by the capital, which rushed to provide them warm dancefloors, functioning bars and a continually flowing drinking water. They represented the 24 hour nightlife that drew international tourists to London like moths to the vodka-fueled flame. No longer were they queueing for piss drenched port-a-cabins, they were drying their hands in Fabric’s state of the art wind tunnels. The scene grew, the nightclubs were built, the people came and they danced with glow sticks, Cyber Dog t-shirts and enough rave-horns to deafen the most hardened of eardrums.
- Posted 5 Jan 2009 ★ Permalink