I decided to have a quiet one this weekend, at home chilling out and doing absolutely nothing, inevitably this resulted in a Saturday of trashy films and several episodes of Sex & The City. By Sunday I had pretty much watched every film in sight and every episode of Sex & the City so finally I gave into the TV.

After an hour of Eastenders repeats I ended up watching yet another film – Daddy Day Care. If you’ve never seen it allow me to set the scene, two unemployed Fathers set up a day care centre, compete with a well-established pre school, Daddy Day Care comes out on top, The End.

It’s a pretty simple story line but actually there’s a very valuable lesson to be learned. Listen to your market and know how engage your audience, no matter how young or old they are.

The pre school children were aged around between 4 to 6 years old, the headmistress of the failing school enforced her own views and teaching methods on these youngsters, quote “They’re children they don’t know what they want”. Wrong. Daddy Day Care on the other hand held an open forum for the children and let the kids shape the way they wanted to learn. The children felt a part of the Day Care Centre and as a result blossomed into polite, educated, well rounded children! Aww you’ve got to love a happy ending.

Ok so this is a trashy, clichéd American film made in 2003 but like it or not there are some very simple methods exposed here, which sadly many brands still continue to ignore and opt to go it alone.

It’s all very simple stuff guys and girls unless you allow your audience to become a part of your brand you’ll lose them, regardless of their age. Whether their 4 years old or 40years old if they’re your market listen up because they’re your most valuable asset.